Employer Brand & Employee Value Proposition (EVP)
Your Employer Brand is how your company presents and markets itself to attract and keep talent. It shows up in every part of the employee experience, from the hiring process and work environment to performance management and internal communications. Gallup found that companies with a strong employer brand see a 28% drop in turnover rates and a 50% reduction in hiring costs. When a company builds a reputation as a great place to work, it not only attracts top-notch candidates but also keeps a loyal team that fuels long-term success.
Your Employee Value Proposition (EVP) is what makes working at your company valuable to employees and how they feel about that value in their lives. This includes things like salary, benefits, training opportunities, stock options, the company's brand value, and the quality of its leadership.
