Storytelling with clarity
at work and in life

I help organizations and individuals shape their brand and communicate what matters.

The Common Thread

Joe Hayes working from home in Noe Valley with a dog on his lap, highlighting his dog sitting, training, and brand consulting work.

I help people and organizations clarify what they stand for and express it clearly. Across employee experience, communications, writing, and personal branding. The common thread is creating experiences that feel thoughtful, human, and true to who you are.

FOR ORGANIZATIONS

I help companies shape employee experience, internal communications, and employer brand—bringing clarity to how they show up for their people.

FOR INDIVIDUALS

I work with people navigating change—building personal brands, websites, and narratives that reflect who they are and where they’re headed.

FOR MYSELF

I’m also a memoirist, and lifelong believer that the things we love most often tell us who we are.

Joseph transformed our employer brand, helping us attract stronger talent globally while supporting expansion into new markets.

— Connie Katsaros, CHRO